# Inbound Lead Automation

{% stepper %}
{% step %}

### Trigger: a webhook call is received (from your website form)

Copy the webhook URL to your form and configure the incoming fields from your form (name, email, company etc.)

<figure><img src="/files/xtOLYPcdiCt3jD3COWOP" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action 1: Run AI task (optional)

You can enrich the company data by adding this AI action

<figure><img src="/files/wZ1qiLB4jlQMcHT7HAQ4" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action 2: Add a contact

Map the incoming fields from your form and add the lead to a list

<figure><img src="/files/TGvXYg8Ank5afnoAr7SC" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action 3: Post to Slack

<figure><img src="/files/QPrIGRWULLap7CddOJEg" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action 4: Send email

Send email from your mailbox to the person who submitted the form

<figure><img src="/files/BrhgfL7v2q7czOVrhgbB" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}


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```
GET https://docs.zero.inc/features/automations/automation-examples/inbound-lead-automation.md?ask=<question>
```

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