# Inbound Lead Automation

{% stepper %}
{% step %}

### Trigger: a webhook call is received (from your website form)

Copy the webhook URL to your form and configure the incoming fields from your form (name, email, company etc.)

<figure><img src="https://2426440268-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMzaYbOuCLt8zV0pNIILp%2Fuploads%2F3r00IV5AGI5P16Flo1Pp%2Fimage.png?alt=media&#x26;token=ebefb21e-48c7-4259-ae45-f2db6681502f" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action 1: Run AI task (optional)

You can enrich the company data by adding this AI action

<figure><img src="https://2426440268-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMzaYbOuCLt8zV0pNIILp%2Fuploads%2FDNnfiw2L48vdjpv95Qgn%2Fimage.png?alt=media&#x26;token=8bcef8ac-9281-4525-8617-16f968e8e014" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action 2: Add a contact

Map the incoming fields from your form and add the lead to a list

<figure><img src="https://2426440268-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMzaYbOuCLt8zV0pNIILp%2Fuploads%2FwZ0yXtSSpc1QGFY1AuSZ%2Fimage.png?alt=media&#x26;token=a4039aa6-a226-4162-9190-92bd5731d866" alt=""><figcaption></figcaption></figure>

{% endstep %}

{% step %}

### Action 3: Post to Slack

<figure><img src="https://2426440268-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMzaYbOuCLt8zV0pNIILp%2Fuploads%2FmxhErrX1dZx62v4mynG4%2Fimage.png?alt=media&#x26;token=c9e44650-60a8-4b86-8074-a9cd9d1b9afa" alt=""><figcaption></figcaption></figure>

{% endstep %}

{% step %}

### Action 4: Send email

Send email from your mailbox to the person who submitted the form

<figure><img src="https://2426440268-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMzaYbOuCLt8zV0pNIILp%2Fuploads%2FCW5pWMRZbBvp4nNvMbZt%2Fimage.png?alt=media&#x26;token=6ee5a4b7-8f31-47e0-9580-6d2c31a3a8cc" alt=""><figcaption></figcaption></figure>

{% endstep %}
{% endstepper %}