Companies

A company is the account level of your CRM: contacts belong to one, deals are done with one, and emails, meetings and LinkedIn activity roll up to it through the people involved. Companies are identified by their Website Domain, and a company can hold several domains in All Domains — activity on any of them lands on the same record.

Companies can also be nested. Set a Parent company to build account hierarchies; the parent lists its Child companies.

What Zero fills in for you

You rarely have to type company data in. Add a company — a domain is enough — and Zero looks it up and fills the profile in for you.

Enrichment only fills fields that are empty, so it never overwrites something you or a teammate typed. It can fill Name, Website Domain, Description, Location and LinkedIn, plus the company profile: Industry, Employee amount and its growth rates, Revenue, Total funding amount, Latest funding type, Latest funding round date and amount, Investors, Founders, Categories, Jobs, Acquisitions and Investments.

It runs automatically when a company is created and again whenever you change its Website Domain or LinkedIn; on import, unless you ask Chat to skip enrichment when it shows the import for approval; and on demand, by selecting companies in a list and clicking Run enrichment in the floating toolbar, or the same button in the record header. Enrichment uses credits, and the confirmation tells you the cost first.

Adding companies

• Manually — Add company at the top of any company list (and of Companies), or from the command menu (Cmd + K, then B). Setting the Company property on a contact creates or links the company too.

• From a contact — a contact created with an email address or LinkedIn profile brings its company with it. Personal mailbox domains like gmail.com are skipped.

• From Lead Search — select companies in the results and use Add to list. See Lead Search.

• Import — CSV or a migration from another CRM. See Data Import.

• Agents — an agent action can create or update companies. See Agents.

• Chat, MCP and the API — add_company for Chat and MCP clients, POST /api/companies for REST. See MCP.

Standard properties

• Name, Website Domain, All Domains, LinkedIn, Location (with Location → City, State, Country), Description

• Owners — the workspace members responsible for the account

• Contacts and Deals — the related records

• Parent company and Child companies — for account hierarchies

• Lists — the lists the company is in

• Churned and Churn reasoning

• Enrichment properties from the company profile, such as Employee amount, Industry, Revenue, Total funding amount, Investors, Founders, Jobs and Categories

• Activity roll-ups: First activity, Last activity, Next activity, Last email, Last meeting, Next meeting, Next steps (open tasks)

• Created at, Created by, Updated at, Updated by, External ID, Archived

Anything beyond this is a custom property.