# Merging Duplicates

CRMs can get cluttered with duplicate records over time. Zero already helps prevent duplicates, but if some slip in through imports or automations, you can quickly merge them from **Workspace Settings**.

The duplicate merging tool lets you find and remove duplicates without losing important info. Here’s how it works.

***

## How to find and merge duplicates

{% stepper %}
{% step %}
In your **Workspace Settings**, go to **Duplicates**.

<figure><img src="/files/ZKGHoUUYqrBf3Nq871Sa" alt="" width="147"><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Zero scans your workspace for duplicate **contacts** and **companies**.

Choose how to match duplicates:

* **Exact email/domain** — safest option.
* **Same name** — broader match that may surface more candidates.

<figure><img src="/files/fSdMOcyKJtqKfNdp4fjE" alt="" width="563"><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Click **Merge** on any group you want to review. Pick a **main record** to keep.

Zero will keep data from both records but gives priority to the main record in case of conflicts. Read more here: [#what-gets-merged](#what-gets-merged "mention")

<figure><img src="/files/sDevdSslDpdmtu2jhQXC" alt="" width="563"><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Click **Keep** and then **Confirm merge**.
{% endstep %}

{% step %}
You can review the consolidated records in any list.

<figure><img src="/files/B61AhGV5Tfh0pxJQaOMx" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

***

## What gets merged

* Zero combines data from all records into one.
* The merged record keeps **deals** and **lists** from all original records.
* Any field that exists on only one record is kept.
* If fields conflict (e.g., two different cities in **Location**), Zero keeps the value from the **main record** you selected.

***

## Bulk merge

* Handling lots of duplicates? Select multiple pairs and **merge in bulk** instead of reviewing them one by one. You can quickly select all, or select / unselect multiple records at once.

<figure><img src="/files/7PYwmtiMoxlf2qsPjolV" alt="" width="563"><figcaption></figcaption></figure>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.zero.inc/features/data-management/merging-duplicates.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.