PostHog
Connecting PostHog to Zero maps your product analytics to the right customers, so you can see adoption at a glance. It also helps you spot active prospects during trials and flag potential churn risks early.
With this integration, you can:
See all analytics events tracked for companies in your workspace.
Monitor product activity in real time alongside deal and account progress.
How to connect PostHog to Zero
In PostHog, open your Project Settings. Under Project → General, scroll to Project ID. Note the region, project ID, and API key.
Alternatively, use this link and replace {YOURPROJECTID} with your actual PostHog project ID:
https://eu.posthog.com/project/{YOURPROJECTID}/settings/project-details#variables
In Zero, go to your Workspace Settings → Integrations. Scroll to Analytics Integrations and create a new connection.
Select PostHog, paste the details you noted above, and click Connect Integration.
If you followedd all the steps correctly, you should see the following view.
How the integration works
Zero maps data at the company level and does not pull user-level data.
Companies are matched using the email domain on the PostHog event and the domain on the company record in Zero.
On first connect, Zero pulls 90 days of data by default. You can extend the sync window in the integration settings.
Data gets refreshed four times a day.
If you don’t see data yet, check:
The initial sync may still be running—new connections can take a bit to complete.
The events you’re looking for might be outside the synced date range.
The company’s domain in Zero doesn’t match the email/domain on the PostHog event. Coming soon: a troubleshooting view in Zero to list unmatched emails/domains from PostHog.
Where the data appears in Zero
In any list, add the Analytics events column.
Hover over the bubbles to see a breakdown of events.
Configure the column from its header:
Event types: choose which events to include.
Max value: set the bubble scale; counts above this show at the maximum size.
Date range: choose how many days to include.
Summary: pick how events are aggregated.
You can also use “Analytics Events” as an entity in the “Reports” section to add the data as a chart to your dashboards.
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